5 Marketing Mistakes You’re Making and How to Fix Them

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Regardless of what business or niche we’re in, all entrepreneurs have one primary focus — how do I reach my target audience and convince them to buy? With the digital world constantly growing and changing, algorithms on social media platforms, and the competition of larger brands, it can be tough on entrepreneurs when it comes time to market their businesses. If you ever feel like your speaking into a black hole and hoping someone will talk back, then I’m here to help. Most of these mistakes are easy to fix and can be avoided by asking ourselves “How will this be received by the answer? What will they think and feel when they see this?”

People do not buy goods and services. They buy relations, value, and good service.

  1. Lack of Uniqueness. It’s human nature to want to conform, but to be a successful business you MUST differentiate. I speak with a lot of people who tell me “I’ve never seen it done that way so I didn’t do it that way”. 🤦🏾‍♀️ That is the absolute best reason to do something, when no one else has ever done it! You don’t want to blend in. No one will see you. You HAVE to have something that makes you stand out and whatever that is, it needs to be at the forefront of your business. Your uniqueness is the reason that customers will want to buy from you and not someone else. This is what sets your products or services apart from those of your competitors.

For additional marketing tips and strategies, visit my website at www.dovebennett.com.

Author 💙 Publicist 💙 Producer 💙 Serial Entrepreneur. Find free marketing and entrepreneurship resources on my website. www.dovebennett.com

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