Unpopular Opinion: Vulnerability Isn’t Unprofessional

Photo by Genessa Panainte on Unsplash

In previous times, being vulnerable wasn’t often associated with being professional. But as the world has changed, the truth is that vulnerability can actually be a great way to connect and build relationships with customers. Being intimate and personable can help to grow a loyal customer base because it creates a strong foundation for customer connection and fills that gap that sometimes…